Like Pac-Man, Digital Keeps Gobbling Up More CPG Ad Dollars

Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society, are increasingly online. During the third quarter of 2021, Alphabet’s year-over-year revenue increased 41% to $65.1 billion, while Facebook’s climbed 35% to $29 billion. Amazon’s business unit mainly consisting of its advertising services grew 50%…
Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society, are increasingly online. During the third quarter of 2021, Alphabet’s year-over-year revenue increased 41% to $65.1 billion, while Facebook’s climbed 35% to $29 billion. Amazon’s business unit mainly consisting of its advertising services grew 50%…