Lagunitas Shifted to Social When In-Person Wasn’t Doable

Since its founding 30 years ago in Tony Magee’s Petaluma, California kitchen, Lagunitas Brewing Co. has mostly marketed its line of IPA beers at concerts, festivals and outdoor venues. And until the pandemic hit, that strategy worked well, building a loyal fanbase and ranking as a top-selling brand. “Then the pandemic hit and we had…
Since its founding 30 years ago in Tony Magee’s Petaluma, California kitchen, Lagunitas Brewing Co. has mostly marketed its line of IPA beers at concerts, festivals and outdoor venues. And until the pandemic hit, that strategy worked well, building a loyal fanbase and ranking as a top-selling brand. “Then the pandemic hit and we had…