Lacoste Recruits 7 Creatives to Showcase Its International Appeal in New Spot

Lacoste, the fashion brand that touts connecting cultures, is celebrating the differences that can bring people together. Created by BETC, the newly released “Crocodiles Play Collective” ad campaign features seven creatives wearing the iconic polo shirt in their own style. Filmed across Paris, New York, Berlin, Los Angeles and London, the campaign used seven photographers…
Lacoste, the fashion brand that touts connecting cultures, is celebrating the differences that can bring people together. Created by BETC, the newly released “Crocodiles Play Collective” ad campaign features seven creatives wearing the iconic polo shirt in their own style. Filmed across Paris, New York, Berlin, Los Angeles and London, the campaign used seven photographers…