KFC Imitates Ikea to Get People to Visit Its New Restaurant

When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local…
When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local…