KFC Awards $166 Million US Media Business to Publicis Groupe’s Spark Foundry

KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account. Spark Foundry will manage advertising, media planning and buying for the brand across all channels, including social media. The…
KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account. Spark Foundry will manage advertising, media planning and buying for the brand across all channels, including social media. The…