Kellogg’s Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers

Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging of Coco Pops cereal displayed on Co-Op shelves. It allows smartphones to detect and playback both labeling and allergen information. Due to…
Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging of Coco Pops cereal displayed on Co-Op shelves. It allows smartphones to detect and playback both labeling and allergen information. Due to…