iSpot.tv Acquires DRMetrix to Boost DTC and Addressable Advertising Capabilities

TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising. Top line TV ad measurement company DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers, is capable of tracking rotating calls-to-actions, including website URLs, SMS and toll-free numbers. By…
TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising. Top line TV ad measurement company DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers, is capable of tracking rotating calls-to-actions, including website URLs, SMS and toll-free numbers. By…