Instagram Shopping’s Meghana Dhar Wants Creators to Embrace Informal Selling

It’s no mistake an Instagram livestream can only be hosted from a phone screen: the outreach is meant to be casual, conversational and free from filters and touchups, according Meghana Dhar, the fashion and beauty partnerships lead at Instagram Shopping. “Livestreaming is about that authenticity,” said Dhar. “I think a lot of my brands struggle…
It’s no mistake an Instagram livestream can only be hosted from a phone screen: the outreach is meant to be casual, conversational and free from filters and touchups, according Meghana Dhar, the fashion and beauty partnerships lead at Instagram Shopping. “Livestreaming is about that authenticity,” said Dhar. “I think a lot of my brands struggle…