Inside the Noid’s Dark Past—and Why Domino’s Brought Him Back Anyway

From 1986 to 1995, Domino’s had a mascot called the Noid, a not entirely human character with buck teeth in a red bunny suit whose sole aim was to disrupt pizza delivery back when 30 minutes or less was state of the art. “Avoid the Noid,” a voiceover implored in countless commercials. Twenty-six years later,…
From 1986 to 1995, Domino’s had a mascot called the Noid, a not entirely human character with buck teeth in a red bunny suit whose sole aim was to disrupt pizza delivery back when 30 minutes or less was state of the art. “Avoid the Noid,” a voiceover implored in countless commercials. Twenty-six years later,…