Inside Roblox’s Vision for Its Metaverse

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton reflects on the whirlwind of brand partnership conversations Roblox had during a public listing period. Below, in her own words, she talks about how she thinks through…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton reflects on the whirlwind of brand partnership conversations Roblox had during a public listing period. Below, in her own words, she talks about how she thinks through…