Inside Amazon’s Battle Plan for the Streaming Wars

It’s no surprise quarantining consumers streamed more content in 2020 than ever before–and advertisers quickly followed. Now, research shows more than 106 million U.S. households will stream content in 2021, which would officially give it wider reach than traditional cable and satellite TV services. This, of course, is something of a double-edged sword for content…
It’s no surprise quarantining consumers streamed more content in 2020 than ever before–and advertisers quickly followed. Now, research shows more than 106 million U.S. households will stream content in 2021, which would officially give it wider reach than traditional cable and satellite TV services. This, of course, is something of a double-edged sword for content…