Inmar Intelligence on Influencers Being Vital to a Social Commerce Strategy

It’s happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn’t expect to make. For Leah Logan, vice president of social commerce at Inmar Intelligence, that’s how she knows the platforms–and the influencers rising in prominence across them–are doing their job. “People…
It’s happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn’t expect to make. For Leah Logan, vice president of social commerce at Inmar Intelligence, that’s how she knows the platforms–and the influencers rising in prominence across them–are doing their job. “People…