Infographic: Why Music Is the Way to Reach Hispanic Americans

When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion. “Music and culture are intrinsically linked for Hispanic Americans,” said Rob V?lez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos…
When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion. “Music and culture are intrinsically linked for Hispanic Americans,” said Rob V?lez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos…