IDG Buys Mar-tech Firm KickFire

Just weeks after its takeover by private equity funds from Blackstone, and International Data Group, or IDG, is on the acquisition trail as the publisher attempts to enhance its offering in the eyes of b-to-b advertisers. Top line IDG, the publisher of special-interest titles such as Macworld, PCWorld and Tech Advisory, has purchased KickFire as…
Just weeks after its takeover by private equity funds from Blackstone, and International Data Group, or IDG, is on the acquisition trail as the publisher attempts to enhance its offering in the eyes of b-to-b advertisers. Top line IDG, the publisher of special-interest titles such as Macworld, PCWorld and Tech Advisory, has purchased KickFire as…