How to Leverage Customer Data to Create Memorable Experiences

Data is the lifeblood of any customer engagement strategy. But still, marketing professionals often miss the opportunity to shape how their firm uses technology and data to win, serve and retain customers. Joe Stanhope, vp and principal analyst at Forrester Research, joined Adweek’s Digital Shift event to explore the changing landscape of customer data and…
Data is the lifeblood of any customer engagement strategy. But still, marketing professionals often miss the opportunity to shape how their firm uses technology and data to win, serve and retain customers. Joe Stanhope, vp and principal analyst at Forrester Research, joined Adweek’s Digital Shift event to explore the changing landscape of customer data and…