How to Build a Brand Through People

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Jonathan Bottomley, CMO for Boll & Branch, shares a play on how transparency and developing an ecosystem of people can build trust for your brand. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by…
As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Jonathan Bottomley, CMO for Boll & Branch, shares a play on how transparency and developing an ecosystem of people can build trust for your brand. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by…