How the NHL’s Seattle Kraken Built a Brand Before Playing Their First Game

The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. It’s hard enough to build a new professional sports franchise, fan base and brand under normal circumstances. The Seattle Kraken did so amid Covid-19 and a…
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. It’s hard enough to build a new professional sports franchise, fan base and brand under normal circumstances. The Seattle Kraken did so amid Covid-19 and a…