How The Independent Grew Its Email Sign-Ups 750%

In March 2020, The Independent embarked on a journey that has since led to substantial gains in its growing subscription program. The publisher joined the inaugural cohort of the GNI Subscriptions Lab, alongside seven other media companies, in an immersive program that lasted nearly nine months and was led by FT Strategies, the consultancy arm…
In March 2020, The Independent embarked on a journey that has since led to substantial gains in its growing subscription program. The publisher joined the inaugural cohort of the GNI Subscriptions Lab, alongside seven other media companies, in an immersive program that lasted nearly nine months and was led by FT Strategies, the consultancy arm…