How the Digital Industry Plans to Woo Traditional TV Ad Dollars

Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year. As with most forms of new media, however, the nascent nature of the platform has also attracted the attention of fraudsters…
Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year. As with most forms of new media, however, the nascent nature of the platform has also attracted the attention of fraudsters…