How News UK’s The Times Radio is Driving Ad Revenue and new Subscribers

One year in, and News UK’s Times Radio is giving The Times of London subscribers a reason to stay. Early signals show the audio outfit, launched last June in order to grow subscribers, is attracting a younger, more female-skewing cohort compared with its print and digital platforms. That, plus a roster of talent including Times…
One year in, and News UK’s Times Radio is giving The Times of London subscribers a reason to stay. Early signals show the audio outfit, launched last June in order to grow subscribers, is attracting a younger, more female-skewing cohort compared with its print and digital platforms. That, plus a roster of talent including Times…