How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’

The shoe is officially on the other foot. Nike, once known for its rule-bending ambush marketing tactics such as its unofficial invasion of the 1996 Olympics, is now the establishment player whose weight is being used against it by an emerging icon. In promoting his new single dropping Friday, “Industry Baby,” rap star Lil Nas…
The shoe is officially on the other foot. Nike, once known for its rule-bending ambush marketing tactics such as its unofficial invasion of the 1996 Olympics, is now the establishment player whose weight is being used against it by an emerging icon. In promoting his new single dropping Friday, “Industry Baby,” rap star Lil Nas…