How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets

Anyone who grew up going to suburban malls in the ’70s and ’80s likely remembers the cubed samples of cured meat and cheese Hickory Farms distributed during the holiday season. That was yesterday’s Hickory Farms. Today, Hickory Farms sells wine and champagne baskets, creates content recommending the best pairings with its charcuterie boards and has…
Anyone who grew up going to suburban malls in the ’70s and ’80s likely remembers the cubed samples of cured meat and cheese Hickory Farms distributed during the holiday season. That was yesterday’s Hickory Farms. Today, Hickory Farms sells wine and champagne baskets, creates content recommending the best pairings with its charcuterie boards and has…