How Harry’s Labs Builds Brands

Direct-to-consumer juggernaut Harry’s Inc. has ambitions to create a family of next-generation CPG brands. That’s because the budding conglomerate doesn’t want the capabilities it developed while scaling Harry’s to go to waste, and instead utilize those to build new product lines that will disrupt other CPG categories, according to Tehmina Haider, vp and head of…
Direct-to-consumer juggernaut Harry’s Inc. has ambitions to create a family of next-generation CPG brands. That’s because the budding conglomerate doesn’t want the capabilities it developed while scaling Harry’s to go to waste, and instead utilize those to build new product lines that will disrupt other CPG categories, according to Tehmina Haider, vp and head of…