How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together? Marketers at the network, hyping the new series Cruel Summer, recently did a…
Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together? Marketers at the network, hyping the new series Cruel Summer, recently did a…