How Duncan Hines Baked Consumer Data Into ‘Keto-Friendly’ Cake

Most customers don’t associate Duncan Hines with the strict, low-sugar keto diet–yet. The company, which is best known for its boxed baking mixes, has its consumer insights team working to change that. The Conagra Brands-owned label launched “keto-friendly” microwavable cake mix cups in June 2020 and yellow cake and brownie mixes in March. Keto-friendly frosting…
Most customers don’t associate Duncan Hines with the strict, low-sugar keto diet–yet. The company, which is best known for its boxed baking mixes, has its consumer insights team working to change that. The Conagra Brands-owned label launched “keto-friendly” microwavable cake mix cups in June 2020 and yellow cake and brownie mixes in March. Keto-friendly frosting…