How Disney Harnessed Interest in Escapism to Connect With Audiences in 2020

As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney. Disney saw its global video viewership of its video content increase 74% year-over year across all social platforms, and the company recorded a 65% jump in the…
As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney. Disney saw its global video viewership of its video content increase 74% year-over year across all social platforms, and the company recorded a 65% jump in the…