How Disney+ and Discovery+ Are Leveraging Cultural Touchpoints to Reduce Churn

When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these services are battling subscriber churn once again as they try to hold onto those new audiences. For Lisa Holme, Discovery+’s group svp of content and commercial strategy, keeping consumers engaged comes down…
When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these services are battling subscriber churn once again as they try to hold onto those new audiences. For Lisa Holme, Discovery+’s group svp of content and commercial strategy, keeping consumers engaged comes down…