How Commerce-Heavy Publishers Are Preparing for an Unprecedented Holiday Season

As the holiday season nears, publishers are hoping to translate an uptick in consumer spending into ecommerce gains that will bolster their final quarter figures. Predictions from retail analyst firms Bain, Deloitte and Mastercard SpendingPulse all predict retail consumption will rise by at least 7% in November and December compared to last year, totaling nearly…
As the holiday season nears, publishers are hoping to translate an uptick in consumer spending into ecommerce gains that will bolster their final quarter figures. Predictions from retail analyst firms Bain, Deloitte and Mastercard SpendingPulse all predict retail consumption will rise by at least 7% in November and December compared to last year, totaling nearly…