How Chico’s Appeals to Younger Consumers Without Really Trying

Most shoppers likely associate Chico’s with baby boomers and Generation X, given the company’s marketing frequently features immaculately groomed models over the age of 30. But you may be surprised to learn the apparel retailer has been steadily gaining a following among millennials and Gen Z. In fact, the average age of its shoppers has…
Most shoppers likely associate Chico’s with baby boomers and Generation X, given the company’s marketing frequently features immaculately groomed models over the age of 30. But you may be surprised to learn the apparel retailer has been steadily gaining a following among millennials and Gen Z. In fact, the average age of its shoppers has…