How Can Brands Redefine the ‘Culture of Customer Experience’?

All companies are struggling to define their internal “culture.” But for brands, the bigger challenge during the pandemic is how to redefine the culture of customer experience (CX) amid “at-home digital fatigue.” For Leah Pope, CMO of data personalization platform ActionIQ, the answers need to start with brands’ marketing decision-makers. There has always been a…
All companies are struggling to define their internal “culture.” But for brands, the bigger challenge during the pandemic is how to redefine the culture of customer experience (CX) amid “at-home digital fatigue.” For Leah Pope, CMO of data personalization platform ActionIQ, the answers need to start with brands’ marketing decision-makers. There has always been a…