How BT’s ‘Hope United’ Campaign Will Celebrate British Black History

Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels–Hope United. Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell…
Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels–Hope United. Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell…