How British Food Advertising Restrictions Could Lead to Business Success

Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on advertising anything which contains high fat, salt and sugar content (HFSS). These rules have caused major anxiety across marketeers, producers and media owners as the changes to the marketing playbook…
Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on advertising anything which contains high fat, salt and sugar content (HFSS). These rules have caused major anxiety across marketeers, producers and media owners as the changes to the marketing playbook…