How Brands Are Finally Addressing the Lack of Inclusion in Outdoor Activities

LONDON–Phil Young, founder of outdoor lifestyle agency Mighty Mighty, has loved spending time outside since the first time he hit the ski slopes as a teenager. After that experience, he became a snowboarder, cyclist, trail runner and skateboarder, and even co-hosted a snowboarding TV show. But over time, a realization dawned. “I’ve always been the…
LONDON–Phil Young, founder of outdoor lifestyle agency Mighty Mighty, has loved spending time outside since the first time he hit the ski slopes as a teenager. After that experience, he became a snowboarder, cyclist, trail runner and skateboarder, and even co-hosted a snowboarding TV show. But over time, a realization dawned. “I’ve always been the…