How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

References to getting ripped at 4:20 p.m. and celebrating April 20 as a wake-and-bake holiday used to be strictly insider talk, exchanged with a knowing wink between hard-core cannabis fans. But there’s been a massive shift in the 50 years since the concept first sprang up among a group of Northern California teenagers: It’s not…
References to getting ripped at 4:20 p.m. and celebrating April 20 as a wake-and-bake holiday used to be strictly insider talk, exchanged with a knowing wink between hard-core cannabis fans. But there’s been a massive shift in the 50 years since the concept first sprang up among a group of Northern California teenagers: It’s not…