How 2021 Became the Breakout Year for Sober October

Sober October, a month when some drinkers give up alcohol for a pre-holidays reset, has been living for years in the shadow of its better-known teetotaler cousin, Dry January. But that’s changing in 2021 as interest in the movement grows in the U.S., with demand for nonalcoholic beverages up 60% year-over-year through July, per Pattern…
Sober October, a month when some drinkers give up alcohol for a pre-holidays reset, has been living for years in the shadow of its better-known teetotaler cousin, Dry January. But that’s changing in 2021 as interest in the movement grows in the U.S., with demand for nonalcoholic beverages up 60% year-over-year through July, per Pattern…