Hornbach Wants You to Kick Off Your Spring Projects With Some Glorious Destruction

Most home improvement advertisers follow a pretty standard guidebook: Show homeowners happily hammering some two-by-fours into a frame, then cut to them standing back and looking on with pride at the finished product. Germany-based Hornbach, however, has long played by its own rules. Its annual campaigns from creative agency Heimat are often soaringly surreal and…
Most home improvement advertisers follow a pretty standard guidebook: Show homeowners happily hammering some two-by-fours into a frame, then cut to them standing back and looking on with pride at the finished product. Germany-based Hornbach, however, has long played by its own rules. Its annual campaigns from creative agency Heimat are often soaringly surreal and…