Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)

The holiday season is the Super Bowl for direct mail marketers who rely heavily on catalogs. With the masses searching for gift inspiration, catalogs are historically plentiful and thick this time of year, despite the continuing shift to online shopping. But with a pandemic, supply chain turmoil and labor shortages across the board, planning this…
The holiday season is the Super Bowl for direct mail marketers who rely heavily on catalogs. With the masses searching for gift inspiration, catalogs are historically plentiful and thick this time of year, despite the continuing shift to online shopping. But with a pandemic, supply chain turmoil and labor shortages across the board, planning this…