Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling Death Eaters, magical energy crackling from the end of your wand. Thanks to Harry Potter’s new flagship store in New York, that fantasy is now a virtual reality via one…
Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling Death Eaters, magical energy crackling from the end of your wand. Thanks to Harry Potter’s new flagship store in New York, that fantasy is now a virtual reality via one…