Harnessing Chaos: Turning Creativity Into Value

Marketing research by Nielsen has firmly established that most consumer decisions are memory-based–you just remember favorite ads and brand campaigns. They’re funny, clever, on point and thoughtful. Creativity can entertain, delight and inspire. But it’s the long-term investment in a strategic approach that can move and maneuver brands and their behavior, especially during a time…
Marketing research by Nielsen has firmly established that most consumer decisions are memory-based–you just remember favorite ads and brand campaigns. They’re funny, clever, on point and thoughtful. Creativity can entertain, delight and inspire. But it’s the long-term investment in a strategic approach that can move and maneuver brands and their behavior, especially during a time…