‘Hands-Free’ Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign

Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…
Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…