Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership

People are watching YouTube, America’s No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what’s behind this shift? And what’s driving the growth? Tara Walpert Levy, vice president of agency and brand solutions at Google, and Catherine Sullivan, CEO of media buying agency PHD U.S., joined Adweek’s third annual NexTech…
People are watching YouTube, America’s No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what’s behind this shift? And what’s driving the growth? Tara Walpert Levy, vice president of agency and brand solutions at Google, and Catherine Sullivan, CEO of media buying agency PHD U.S., joined Adweek’s third annual NexTech…