Google to Add New Planning Tools to Its Display & Video 360 Buy-Side Solution

Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge in user adoption of streaming platforms. The aim is to enable marketers to plan full connected television and streaming campaigns via DV360, and not be limited to YouTube, incorporating their audio and video media across…
Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge in user adoption of streaming platforms. The aim is to enable marketers to plan full connected television and streaming campaigns via DV360, and not be limited to YouTube, incorporating their audio and video media across…