Google Details Updates to Automated Bidding in Display & Video 360

Google revealed a trio of updates to automated bidding via its Display & Video 360 buy-side solution. Users can now set custom bidding multipliers without the need to write code by selecting Floodlight activities and assigning values to them. Display & Video 360 product manager Casper Verhoofstad explained in a blog post Tuesday, “For example,…
Google revealed a trio of updates to automated bidding via its Display & Video 360 buy-side solution. Users can now set custom bidding multipliers without the need to write code by selecting Floodlight activities and assigning values to them. Display & Video 360 product manager Casper Verhoofstad explained in a blog post Tuesday, “For example,…