Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical

After a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It’s a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of…
After a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It’s a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of…