Getting Closer to Consumers Through In-House Data With Pepsi’s CMO

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE As marketers, we’re on a journey to make better decisions…
As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE As marketers, we’re on a journey to make better decisions…