General Mills’ Team GB Campaign Aims to Harness the Potential of YouTube Shorts

General Mills-owned yogurt brand Yoplait has begun to leverage its sponsorship of the British Olympics team through YouTube Shorts, the video platform’s intended rival to TikTok. The campaign has been created by Digital Voices, with the aim of creating a YouTube Shorts Channel. The “Moments of Gold” campaign features members of Team GB, including Britain’s…
General Mills-owned yogurt brand Yoplait has begun to leverage its sponsorship of the British Olympics team through YouTube Shorts, the video platform’s intended rival to TikTok. The campaign has been created by Digital Voices, with the aim of creating a YouTube Shorts Channel. The “Moments of Gold” campaign features members of Team GB, including Britain’s…