General Mills’ Snack Brand Event Aims to Blur Physical and Virtual World for Creators

Ahead of the Olympic Games in Tokyo, General Mills snack bar brand Nature Valley has started to support outdoor sports. It is attempting to blur the physical and digital world using augmented reality. A pan-European partnership has been formed with outdoor sports entertainment company The Aphetor Games to help Nature Valley engage with Gen Z…
Ahead of the Olympic Games in Tokyo, General Mills snack bar brand Nature Valley has started to support outdoor sports. It is attempting to blur the physical and digital world using augmented reality. A pan-European partnership has been formed with outdoor sports entertainment company The Aphetor Games to help Nature Valley engage with Gen Z…