Gen Z Most Likely to Pay Extra and Avoid ‘Annoying’ Streaming Ads

Generally, consumers tend to prefer to engage with content without advertisements, but some generations are more willing than others to shell out more dollars to avoid interruption. Research from Deloitte’s annual digital media trends study found that that 48% of Generation Z and 46% of millennials would rather pay to avoid ads on streaming video…
Generally, consumers tend to prefer to engage with content without advertisements, but some generations are more willing than others to shell out more dollars to avoid interruption. Research from Deloitte’s annual digital media trends study found that that 48% of Generation Z and 46% of millennials would rather pay to avoid ads on streaming video…