Frito-Lay Continues to Amplify Black Creative Voices With ‘#JoyFULLYBlack’ Campaign

The Black community most notably brings a lot of creativity, talent and significance to the table. However, due to continuous systemic barriers that have long created larger issues, those creatives and their voices are often left out of the narrative. In an effort to bring Black creatives to the forefront, Frito-Lay launched its “#joyFULLYBlack” campaign,…
The Black community most notably brings a lot of creativity, talent and significance to the table. However, due to continuous systemic barriers that have long created larger issues, those creatives and their voices are often left out of the narrative. In an effort to bring Black creatives to the forefront, Frito-Lay launched its “#joyFULLYBlack” campaign,…