French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing

When women come home from a day at work, they want to change out of their uniforms into their own comfortable clothing, a truth that Camaieu, the French women’s ready-to-wear brand with a network of 512 stores, has recognized in its new campaign. Created by Havas-owned agency Buzzman, the campaign aims to help women feel…
When women come home from a day at work, they want to change out of their uniforms into their own comfortable clothing, a truth that Camaieu, the French women’s ready-to-wear brand with a network of 512 stores, has recognized in its new campaign. Created by Havas-owned agency Buzzman, the campaign aims to help women feel…